A crucial job that must be done.
Today, I was all pumped to give Transavia a 5-star rating for their excellent service among all low cost airlines I have flown lately (especially compared to Air Baltic’s terrible airport service in Finland).
Then I abandoned it because it’s 10 pages longs.
Here’s what they should have done to keep that precious 5-star rating
- Make it multi-step. Start with the satisfaction score and get the data
- Then ask if I had more time to answer additional qualitative questions
Keep it short. Keep it simple.
