Disruption is hard to define ahead. The transistor, online search, Walmart, IKEA are all series of accidental innovations. Any experienced entrepreneur knows most ideas and technologies end up different from what they begin with. Therefore…
Browsing Category Technology, Business & Design
The advantages of an outsider
The only way to know what to do and how to do is to try. Even people with experience had to first try. If you don’t try something that doesn’t work, you won’t be able…
Measure what matters
Why do we measure growth when innovating? Growth is one of the fundamental needs of humans. It is why companies put more resources into sustaining ideas rather than invest in radically new ones. It is…
Defer judgement
The first step to receiving help from others – either an organization or an individual – in solving a problem is to be honest about the problem and be open-minded. Get rid of the guard,…
Keep your customer surveys short
A crucial job that must be done. Today, I was all pumped to give Transavia a 5-star rating for their excellent service among all low cost airlines I have flown lately (especially compared to Air…
“1,7 billion Facebook users” is a terrible target customer segment
Why designing a product for billions of Facebook users at the same time will not lead anywhere. I recently asked a team of designers the ultimate design question. “Who are we designing for?”. To which…
Is online content marketing right for your small business?
Every company is a technology and media company in the digital age we live in. If you are not leveraging technology and media to distribute your product and acquire customers, you are bound for digital…