That’s why should you worry when your company is doing well – revenue is good – but deep down, you know something is not working. People are not happy, processes are out of place, no one really understands their roles or what they are doing. 

Over the last months, I have had countless conversations like this: “We know something is not working but we are doing good” Most companies will do well in a bullish economy because money flows without critical thinking. Until something will suddenly go wrong.

But I found wisdom in Ben Horowitz’s book – The Hard Things About Hard Things: “You might argue that no matter how well managed a company is, it will fail without product/market fit. You might argue further that horribly managed companies that achieve massive product/market fit will succeed just fine. And you will be right on both accounts.

Here’s why you should worry:

1. Being a good company doesn’t matter when things go well but can be the difference between life and death when things go wrong

2. But things will always go wrong

3. Being a good company is an end”  – Ben Horowitz:

Building a good company should be your goal. Good companies can survive hard times.